On trustalliance.com, Trust Alliance Compliance Solutions (TACS) only places functional cookies without your consent. We place analytical and marketing cookies only after you consent through the cookie banner.
Version: 1 October 2026
1. What are cookies
Cookies are small text files stored on your computer, tablet or phone when you visit a website. In this statement, similar technologies such as scripts and pixels are also referred to as cookies.
2. Which cookies we use
- Functional cookies are needed for the website to work and to remember your cookie choice. These do not require consent.
- Analytical cookies from Google Analytics 4 measure how visitors use the website, so we can improve it. We use Google Consent Mode v2: without your consent, Google Analytics does not place cookies.
- Marketing cookies from the LinkedIn Insight Tag measure the effect of our LinkedIn campaigns and allow relevant ads to be shown to you on LinkedIn. If you are logged in to LinkedIn, LinkedIn may link your visit to your profile.
3. Cookie overview
| Cookie | Provider | Category | Purpose | Retention |
|---|---|---|---|---|
| [cookie banner cookie name] | TACS | Functional | Remembers your cookie choice | 12 months |
| _ga | Analytical | Distinguishes unique visitors | 2 years | |
| _ga_1KDKXGSH4G | Analytical | Keeps track of the session | 2 years | |
| bcookie | Marketing | Recognises your browser | 1 year | |
| li_sugr | Marketing | Recognises browsers of visitors who are not logged in | 3 to 6 months | |
| UserMatchHistory | Marketing | Syncs advertising IDs | 30 days | |
| AnalyticsSyncHistory | Marketing | Syncs data for campaign measurement | 30 days | |
| li_fat_id | Marketing | Links visits to ad clicks | 30 days | |
| lidc | Marketing | Selects the right data centre | 24 hours |
Google and LinkedIn may change the names and retention periods of their cookies. We update this overview regularly.
4. Managing your consent
On your first visit, you choose between "Accept" and "Necessary only" in the cookie banner. You can change or withdraw your choice at any time through the "Cookie settings" link at the bottom of every page. You can also delete or block cookies in your browser settings. The website will continue to work.
5. Data and third parties
Google and LinkedIn process the data from their cookies under their own privacy policies. This may also take place outside the European Economic Area, with appropriate safeguards. For more information on how we handle your personal data, see our privacy statement.
6. Contact and changes
Please send questions about this cookie statement to info@trustalliance.com. We may update this statement; the latest version is always available on this page.